Frequently Asked Questions
1. Do you work with all types of healthcare organizations?
No, and that is intentional. We work exclusively with hospice providers. We do not serve dental practices, urgent care clinics, OB-GYN offices, or general medical practices. Hospice is a uniquely sensitive niche that requires a specific understanding of end-of-life care, family dynamics, referral relationships, and compliance. Specializing in one niche means we deliver better results faster than any generalist agency.
2. Do you follow hospice compliance guidelines?
Yes. We are familiar with HIPAA requirements, Anti-Kickback Statute considerations, and the ethical standards that govern hospice marketing. We never produce content that makes clinical promises, exploits patient vulnerability, or misrepresents your services. Every campaign is built to be ethical, compliant, and aligned with the values of your organization.
3. How do you help hospices grow their census?
Census growth comes from two sources — families finding you directly, and referral sources sending patients your way. We address both. On the family side, we improve your local search visibility so you appear when families search for hospice care in your service area. On the referral side, we build your digital credibility so physicians, discharge planners, and skilled nursing facilities see your hospice as a professional, trustworthy partner.
4. How quickly can we expect to see results?
Local SEO improvements typically become noticeable within 60 to 90 days. Google Business Profile optimization can show results faster — sometimes within 30 days. Content marketing builds authority over time and compounds month over month. We set realistic expectations during onboarding and give you a clear timeline based on your current starting point.
5. Do you require long-term contracts?
No. All of our retainer engagements are month-to-month. We believe our results should earn your continued business — not a contract. That said, SEO and content marketing are long-term investments, and we are transparent about the fact that 90-day minimum commitments produce meaningfully better outcomes than single-month trials.
6. What does your free audit include?
Our free hospice marketing audit covers your current Google search rankings for key hospice terms in your service area, your Google Business Profile completeness and optimization, your website speed, mobile experience, and conversion basics, your local citation consistency across major directories, and a quick competitive snapshot of who is outranking you and why. You will receive a plain-language summary with specific recommendations — no sales pressure, no obligation.
7. How do you measure success?
We track the metrics that connect to census growth — local search rankings for hospice-related terms in your service area, Google Business Profile visibility and call volume, website traffic from organic search, and referral source engagement. Every month you receive a clear report that shows progress against these metrics in plain language.
8. What makes you different from a general healthcare marketing agency?
Most healthcare marketing agencies treat hospice like any other medical practice — they focus on patient acquisition funnels, appointment scheduling, and paid ads. Hospice does not work that way. Families are not booking appointments. Referral sources are evaluating partners. The content, tone, strategy, and compliance considerations are entirely different. We built this agency specifically around how hospice marketing actually works.
9. Do you help with website design or upgrades?
Yes. If your current website is outdated, slow, or not optimized for hospice search terms, we offer website rebuild services as a one-time engagement. All sites we build are mobile-friendly, locally optimized, and designed to convert visitors into phone calls and referral inquiries.
10. What do you need from us to get started?
Very little up front. We need basic information about your organization, your service counties, your current website access, and a primary point of contact for approvals. We handle the research, strategy, content creation, and reporting. Most of our clients spend less than two hours per month on their end once we are up and running.
11. How does onboarding work?
We start with a 45-minute onboarding call to review your goals, service area, competitive landscape, and current digital presence. From there we build your first 30-day plan and begin execution. You will know exactly what we are working on, why, and what to expect at each milestone.
12. Can we start with just the free audit before committing?
Absolutely — that is exactly what we recommend. The free audit gives you a clear picture of where you stand, where the gaps are, and what it would take to close them. Many clients find the audit alone valuable even if they decide not to move forward with a retainer. Book yours at the link below.